POSIM will be exhibiting at the Spring Quilt Market.  We will also be holding a training on POSIM EVO (our new upcoming product).

International Quilt Market / Spring
May 21-23, 2010
Minneapolis, MN
Booth # 5573
Sponsored by: Micro Solve Inc.

POSIM Quilt EVO Training
Minneapolis Convention Center
May 19 – 9am – 6pm
May 20 – 8am – 12pm (leaving afternoon open for show Schoolhouse classes)
$295 per person ($95 each additional)
We will go over the conversion process to upgrade to EVO and show how to perform some basic features and some quilt specific features.
Seating is limited so register now!

Call Ensign to register – 801.546.1616

For more information on the Training – visit the EVENTS page.

For more info on EVO – click here!

Exciting changes have been made to POSIM Marketing Manager…

1. RICH TEXT – allows you to set the font type, size, color, and style all within the SAME text section. We personally LOVE this enhancement!

2. CANVAS TEXT – allows you to add text over the top of photographs, or make stand-alone text a graphic. A great tool for those who are uneasy with photo editing programs.

You can see tutorials on how to use these new features at:

www.tailoredresponse.com/tutorials/tutorial_list.html

Another New Feature? REWARDS. Marketing Manager has it’s own reward program that works great! Setup campaigns with multi-tier reward groups to automatically send when a certain purchase amount has been reached. This also works great for multi-store groups! Reward dollars can accumulate over multiple stores, and an email or postcard is sent when the reward level is reached.

POSIM Marketing Manager is already getting results… reports are coming in with terrific response rates. One store reported doubling their foot traffic during one month, thanks to Marketing Manager. The best part? It’s SO EASY!!! You don’t need to be an html email specialist to create amazing emails. You can easily create an email, set it to run, and watch the results pour in.

READY TO GET STARTED?

Call your local sales rep, or Ensign Systems (800.409.7678).

POS•IM will be holding a few Apple store classes this March in California and would love to see you stop by.  Apple store classes are a perfect way to see a more hands on demonstration of our point of sale software and to get answers to any questions you might have.  Sign up today to save yourself a seat.

Bay Street Apple Store
City: Emeryville
Date: Wednesday, March 3rd
Time: 9am – 10am

Walnut Creek Apple Store
City: Walnut Creek
Date: Wednesday, March 24th
Time: 1pm – 2pm

Stoneridge Mall Apple Store
City: Pleasanton
Date: Wednesday, March 31st
Time: 9am – 10am

POS•IM is not only a fantastic Point of Sale system; it is also a firm foundation for your business to grow on. It has all the features you need to help you see where you’re at and where you’re going.

Retail is a business, not a hobby. Many retail owners open their doors because of their love for the products. But they soon find out that to be successful, they need to run it like a business to survive.

Successful businesses use benchmarks. A benchmark is simply a goal that needs to be reached for success. Benchmarks are set each year and reviewed at least monthly. Without benchmarks to guide the retailer, a business becomes a tumbleweed in the wind.

The successful retailer understands there are two levels of benchmarks: the department level and the store level. In many cases, the store level benchmark is simply the sum or average of all the department benchmarks.

To set benchmarks, the manager needs to have store history and industry standards. Store history gives the manager a feeling of past and present performance for the benchmark. Industry standards give the manager a feel for what has been achieved by others in the same industry. These two factors, tempered by local economic conditions and resource availability, allow the manager to set wise benchmarks.

A good beginning set of store benchmarks would include the following:
• Store Traffic – The number of people that actually come into your store.
• Capture Rate – The percent of those coming in that actually buy.
• Sales – Total of all sales.
• Maintained Margin % – The percentage of sales dollars is margin (Sales-Cost).
• Turnover Ratio – The ratio of annual cost of goods divided by the average inventory.
• Projected inventory – The calculated value of the optimum inventory value at cost.

POS•IM can provide you with all the data that you need to set and track these benchmarks. It automates the process by recording sales to customers, purchases from vendors and by giving you reports on the results. You can then control your inventory based on hard numbers rather than “gut instinct”.

If you are looking for a great Point of Sale system (for either Mac or Windows), POSIM is a perfect solution. Let us help you set a strong foundation for your business.

www.posim.com or 800.409.7678

Ensign Systems will be closed Friday December 25th and Friday January 1st.

After Hours support is available both days for emergencies, and regular use the weekends following both.

Just a reminder… you will be billed for After Hours support if it is not included in your support contract. We ask all callers to provide payment until their support plan can be verified (during our regular business hours).

Happy Holidays!

POSIM will be exhibiting at Toy Fair 2010. We are excited to be there again. If you are attending please stop by the booth and see us.

Toy Fair 2010
Jacob J Javits Convention Center, New York, NY
February 14-17, 2010
Booth #5549
Sponsored by SBS of Stamford

POSIM is a great fit for Toy retailers. Wouldn’t you love Point of Sale with:
* Multiple UPC Codes (ISBN tracking)
* Customer Tracking and Marketing
* Reward Point Tracking
* Gift Cards (no transaction fees!)
* Kit Builder (bundle multiple items into one product)
* Special Order and Deposit Tracking

Those are just a few great features our Toy retailers love. Stop by the booth and we’ll be happy to show you more!