Create professional email and mail campaigns online using templates. Information flows directly from POSIM, giving you up-to-date customer data for campaigns. Create campaigns around purchases, so they are on-going and sent immediately when a purchase is made. Easy marketing!
MarketingManager is the perfect solution for someone who wants to increase sales, but doesn't have a lot of time to do it.
First, it integrates with your software so the customer and transaction data is automatically available to you. This means you can create an email, then choose who it should be sent to, without having to export a list, clean it up, then re-import it. Your list can be based on customer groups. Or, you can base it on purchase history. For example… send an email about a new item to everyone who purchased a similar item, or an item from a specific department in a specified time period.
Second, because the transaction data is automatically transferred to MarketingManager daily, your campaigns can be ongoing. They can keep sending forever. For example… you can send a thank you to anyone who purchases over $30. Every day the new transactions will be checked and anyone who spent over $30 will get your email or postcard. Just say thanks and invite them back. Or give them a special offer to entice them back into the store.
Third, the emails and postcards are individualized with the contacts name. If your email says, “Hey, EMILY!” in the body, then studies show response rates are improved by 45%. Emails and postcards are created using variable data, which means each one is different. So the front of the postcard (the side without the postage) can have text with the person's name in it… to really get their attention!
MarketingManager is an online tool. You will login to a website to get started. Setup is simple and only takes a few minutes to be ready to send your first email! There are numerous tutorials available so you won't get lost.
Customer data and purchase history is uploaded from your POSIM database to the website. This makes it accessible without you needing to run reports, exporting, etc. Not tracking customer data? No better time than the present. Just ask for their email at checkout. You don't need a huge list to get started. Your emails will also have the ability for your customers to forward the email to a friend.
CUSTOMIZE YOUR LOOK
Choose a template and start customizing. We have many different options to choose from. Change text, colors, logos, and add any additional information needed. Choose to edit your email templates in visual view, HTML, and text.
TARGET YOUR CUSTOMERS
Choose the filters for your recipient group. You can send to everyone, or limit it to a specific group. You're done! Activate the campaign to get it started.
TRACK YOUR RESULTS
Don't forget to track the results to make sure your getting a good response. You can see how many people viewed your email online. You can also track purchases in POSIM. Make sure your effort (and money) is getting returned.
$495 (includes setup) + Monthly Subscription (as low as $49*)
There is no better time than the present to get started! POSIM's MarketingManager is the perfect solution for someone who wants to increase sales, but doesn't have a lot of time to do it.
Contact your sales rep or POSIM for more information.
*for 0-500 contacts. Term of contract is monthly. Call us for details on pricing for additional contacts.