Integrated

First, it integrates with your software so the customer and transaction data is automatically available to you. This means you can create an email, then choose who it should be sent to, without having to export a list, clean it up, then re-import it. Your list can be based on customer groups. Or, you can base it on purchase history. For example… send an email about a new item to everyone who purchased a similar item, or an item from a specific department in a specified time period.

Continuous

Second, because the transaction data is automatically transferred to Marketing Manager daily, your campaigns can be ongoing. They can keep sending forever. For example... you can send a thank you to anyone who purchases over $30. Every day the new transactions will be checked and anyone who spent over $30 will get your email or postcard. Just say thanks and invite them back. Or give them a special offer to entice them back into the store.

Individualized

Third, the emails and postcards are individualized with the contacts name. If your email says, "Hey, EMILY!" in the body, then studies show response rates are improved by 45%. Emails and postcards are created using variable data, which means each one is different. So the front of the postcard (the side without the postage) can have text with the person's name in it… to really get their attention!

Getting Started

Marketing Manager is an online tool. You will login to a website to get started.

Customer Information

Customer data and purchase history is uploaded from POS•IM to the website. This makes it accessible without you needing to run reports, exporting, etc. Not tracking customer data? No better time than the present. Just ask for their email at checkout. You don't need a huge list to get started.

Customize Your Look

Choose a template and start customizing. We have many different options to choose from (and a build your own version coming soon!).

Change text, colors, and add any additional information needed.

Target Your Customers

Choose the filters for your recipient group. You can send to everyone, or limit it to a specific group.

You're done! Activate the campaign to get it started.

Track Your Results

Don't forget to track the results to make sure your getting a good response. You can see how many people viewed your email online. You can also track purchases in POS•IM. Make sure your effort (and money) is getting returned.

$495 (includes setup) + Monthly Subscription (as low as $49*)

There is no better time than the present to get started!

POS•IM's Marketing Manager is the perfect solution for someone who wants to increase sales, but doesn't have a lot of time to do it.

Contact your sales rep or POS•IM, LLC for more information.

*for 0-500 contacts. Term of contract is monthly. Call us for details on pricing for additional contacts.