POSIM Blog

5 Email Marketing Basics that Boost Retail Sales

posim email marketing basics that boost retail sales
Here’s the bottom line. Email marketing is a practical, effective, and affordable strategy to help today’s retailers strengthen customer relationships and drive sales.  Email marketing is practical because it’s relatively easy to implement. By collecting a customer’s email address, you’re able to continue the conversation after they leave your store…
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Customer Experience Counts: How to Make Your Store A Destination

posim pos software customer experience counts
Hands down, customer experience wins in retail.  Despite predictions, online shopping isn’t replacing face-to-face retail. Instead, technology is transforming customer expectations for in-person shopping experiences. Today’s buyers expect an integrated omnichannel experience, with brick-and-mortar retail playing a starring role.  Customers rank visiting a physical store as their first choice when…
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