Retailer Spotlight – Whisk Carolina | Cary, NC

A Favorite Place for Cooks, Foodies, Chefs, and Gadget Lovers

Whisk Carolina began with a passion for cooking. Dan and Diana Saklad were inspired from an idea of building a community of chefs and home cooks eager to create, share, and help each other learn. Both Dan and Diana shared the dream of building a retail store where local customers could find every culinary and kitchenware item they desired—all in one place. After shopping at cooking stores across the country they saw flawed business models and an opportunity to create a better way. That’s when Whisk was born.

Since its inception in 2013, Whisk Carolina has received numerous local, national, and international awards for its excellence in mission, visual merchandising, marketing, customer service, staff training, and innovation.

A closer look at Whisk Carolina—Cary, North Carolina.

At Whisk, you can find over 15,000 quality kitchenware products and attend up to 50 cooking classes and events each month. The 4,200-square-foot kitchenware store has a cooking school that offers a wide variety of classes for aspiring home cooks of all skill levels to learn and enjoy a hands-on experience. Whisk also provides a number of value-added services such as knife sharpening, bridal and gift registry. Dan and Diana have truly created a unique destination for kitchenware, cooking expertise, and culinary inspiration.

Dan and Diana envisioned Whisk to be the kind of place that you walk into saying, “Whisk is the best kitchen store in America!” The kind of place where the staff is enthusiastic and knowledgeable, and there is always something new to pique your interest. It’s the type of store that you keep coming back to because you truly love shopping there.

We asked, ”What made Whisk Carolina choose POSIM point of sale?”

Due to the seemingly endless amount of inventory and managing a high number of employees, Dan and Diana find POSIM’s point-of-sale software to be an invaluable tool in managing their business. They stated that “POSIM has helped us keep on top of business operations. Without it, we wouldn’t be able to easily benchmark our progress or identify our successes.”

When Dan and Diana have a question about their business operations, they use POSIM’s customized reporting feature to find the answer. Define-a-Report is easily their favorite feature—by using the business data to plan and make strategic decisions, it’s easy to understand why Whisk has received awards such as “Kitchenware Retailer of the Year” and the “U.S. Global Innovator Award.” In addition to the reporting features, Dan and Diana rave about POSIM’s technical support team, saying “the support team has been great, whether working in-store or remotely, we are able to stay on top of our business every minute of the day.”

What we love about Whisk Carolina.

If you’re ever in the Cary, North Carolina area and have an appetite for learning, we recommend taking a cooking class experience at Whisk. Each class goes beyond just the recipe and teaches you the tools, skills, and techniques involved in the entire process. Whisk instructors are always friendly and ready to lead you on a delightful culinary journey. 

We think they have done an exceptional job at marketing to their ideal customers with social media, print, radio, email, text, events and more. Not to mention their 360 degree marketing—from the air to the ground. Have you seen their website?! You can actually tour the inside of Whisk Carolina from all angles. See for yourself, it’s impressive to say the least.

The road to retail success isn’t an easy one. You’ll experience hardship, obstacles, and decisions that seem impossible—but with hard work, smart planning, the right technology, and a great idea, you can find your path to retail success!

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Running a home-goods or kitchenware store? Need the best technology to share your passion and sell your products?

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